For Everyone Collective And Last Prisoner Project Release Their First-Ever Merchandise Collaboration

August 4, 2023

Today, For Everyone Collective and Last Prisoner Project released their first-ever merchandise collaboration titled “How Did a Plant Become Illegal?”. This joint-project brings together two mission-driven organizations seeking to empower those currently and formerly incarcerated. This collaboration will feature the history of cannabis and its criminalization. From when it began growing on the planet over 25 million years ago to today’s cannabis industry generating over $24 billion per year. Unfortunately, those most impacted by America’s criminalization of cannabis have yet to benefit from new laws that legalize the industry. 

 

For Everyone Collective is a worker-owned creative shop, driving their mission to fuel sustainable earnings, free health insurance and community building between people who’ve been impacted by incarceration. 


“We’re excited to collab with Last Prisoner Project in this timely project. Our organizations’ mission to support those currently and formerly incarcerated was sparked by the known injustices in the American legal system, said a
For Everyone spokesperson. Black, Brown, and poor communities have suffered from these predatory laws, causing long-term generational trauma and limiting opportunities to grow wealth.” 


The Last Prisoner Project is centered on reforming cannabis policies that has fueled mass incarceration of Black and brown people. Since 2019, LPP has supported current and formerly incarcerated for cannabis offenses through several programs focused on clemency, reentry, and advocacy campaigns.


"We are so thrilled to partner with For Everyone, a company that centers directly impacted individuals and their families, to design apparel that informs and educates the public on how prohibition was designed to disenfranchise communities of color from the start, stated
Sarah Gersten, Executive Director of Last Prisoner Project. We are especially proud that all proceeds will be going to our constituents currently incarcerated for cannabis.” 


Ambassadors of this collaboration include, Cheech & Chong, MTV reality star, Brandon Gomes, Musicians B Real and Melissa Etheridge, Doug Benson and Alicia, co-hosts of "Getting Doug with High" Podcast and Tiktok influencer, Jessica Golich. 


Starting August 4, customers will be able to view the “How Did a Plant Become Illegal?” collection. Proceeds after cost of production and shipping will support people that are currently or formerly incarcerated for cannabis through Last Prisoner Project’s Constituent Support Fund.

October 27, 2025
Featuring Carmelo Anthony, Omari Hardwick, Calvin “Megatron” Johnson, and other cultural icons, the NYC event united artists, advocates, and changemakers to advance cannabis justice.
September 24, 2025
NEW YORK, NY – September 24, 2025 – The Last Prisoner Project (LPP) will host its sold-out second annual Journey to Justice Gala on Wednesday, October 15, at Sony Hall in New York City, bringing together artists, advocates, and supporters to celebrate progress toward ending the War on Cannabis. This year’s gala will spotlight the resilience of individuals directly impacted by cannabis incarceration, sharing their stories through powerful performances and heartfelt tributes. Special guests include NBA All-Star Carmelo Anthony , co-founder of Grand National with Jesce Horton, and Brandon “Beedy” Pierce—an agency supporting LPP. Also in attendance will be NFL Hall of Famer Calvin Johnson , Eddie, and Dr. Wendy Osefo of The Real Housewives of Potomac , and comedian and actor Guy Torry , who will serve as the evening’s MC. Additional guests include Jason Flom , Khaliah Ali , and Fab 5 Freddy . The night will also feature a live performance by Joy Oladokun and Bartees Strange and a DJ set by Keith Shocklee , founding member of Public Enemy. “I’m just thrilled to lend a voice to such a noble cause, so that everyone who supports Happy Eddie through purchasing my products will know that no one should be in prison for something that is now legal in many states,” said Eddie Osefo, owner of Happy Eddie . “As we come together as a community to celebrate and advocate for criminal justice reform and lessening social stigmas around cannabis, we must remember to support organizations like LPP that provide prisoner support initiatives aiming to improve the lives of incarcerated constituents by providing them with financial and emotional support during their time behind bars." The gala will honor LPP constituents who have returned home and are now advocating for others. Award recipients include Mario Ramos , who served 13 months for cannabis before opening his New York City dispensary, Conbud, and Deshaun Durham , granted clemency by Kansas Governor Laura Kelly last year, who now champions reform efforts. The evening will also recognize the work of LPP’s Cannabis Justice Initiative (CJI) , which has saved constituents more than 350 years of unjust sentences, including seven life sentences. Additional honorees include Leonel Villaseñor and Jose Sepulveda, two federal clemency recipients who returned home earlier this year. Stephanie Shepard, who served a 10-year federal sentence and is now Board Chairwoman and Director of Advocacy at Last Prisoner Project , said, “The Journey to Justice Gala is a powerful celebration of freedom and the lives forever changed through our work. This year, we’re honored to uplift several of our formerly incarcerated constituents—like DeShaun Durham, who is now thriving and leading in his community after years behind bars for cannabis. Your attendance helps us raise the critical funds needed to support more stories like his. Join us for a night of purpose, progress, and people power.” Proceeds from the sold-out event will directly support Last Prisoner Project’s legal, policy, and reentry programs, ensuring their longevity and impact. Last Prisoner Project thanks its sponsors — Goodwin, DeLisioso, Gotham, Grand National, General Hydroponics, Vladick, Raskin and Clark, Edie Parker, Free My Weedman, Happy Eddie, Primitiv, GTI, iAnthus, ConBud, Ethos Cannabis, BATCH, PuffCo, Sweed, and Ben and Jerry’s— for making this evening possible. Additional thanks go to newly added sponsors Dutchie, Ayrloom, Emerald Dispensary, Flower Mill, 3isFor, and Canopy USA. For more information or to view sponsorship packages, visit the Last Prisoner Project Gala website. For Media Inquiries: Will Mesinger, West End Strategy Team wmesinger@westendstrategy.com | LPP@westendstrategy.com
August 6, 2025
Wednesday, October 15 at Sony Hall in New York City Notable Guests Include Carmelo Anthony, Calvin “Megatron” Johnson, Dr. Wendy & Eddie Osefo, Fab 5 Freddy, Jason Flom & Khaliah Ali, Donte West, Keith Shocklee and Studdah Man of Public Enemy, and Guy Torry with a Performance by Joy Oladokun PURCHASE TICKETS & MORE INFORMATION