Last Prisoner Project Teams Up with Cookies' Berner to Launch Campaign to #FreeRobertDeals

Stephen Post • November 29, 2023

ARIZONA, NOVEMBER 28th – Last Prisoner Project (LPP) has teamed up with the renowned cannabis industry entrepreneur Berner, Co-Founder and CEO of Cookies, to launch the #FreeRobertDeals campaign. The collaboration seeks to spotlight the unjust imprisonment of Robert Deals, a 10-year Air Force veteran currently serving his 12th year of an 18-year sentence in a Yuma, Arizona prison for cannabis-related charges.


The
#FreeRobertDeals campaign aims to raise awareness about the injustice of Robert Deals' case, prompt action towards securing his release, and reunite him with his family. Alicia Deals, Robert’s daughter, has turned her family’s biggest burden into their family’s biggest blessing by opening the first Cookies dispensary with a social equity license in Arizona and using her platform to advocate for her father’s release. “We are using the power of our growing voice to raise awareness about my dad’s unjust sentence and to bring him home,” Alicia said. 


In a statement, Berner said, "The injustices faced by Robert Deals and countless others highlight the urgent need for reform in our legal system. As a community, we cannot stand idly by while lives are unjustly altered by outdated laws."


Through the
#FreeRobertDeals campaign, we call on supporters to urge the Arizona Board of Executive Clemency and Governor Katie Hobbs to reevaluate Robert's case and grant clemency.


"We are underscoring the urgent need to free individuals like Robert Deals. By shedding light on the human stories behind these convictions and we hope to prevent further injustices," said LPP Executive Director, Sarah Gersten.


LPP encourages the public to share on social media using the hashtag
#FreeRobertDeals and take action at www.lastprisonerproject.org/freerobertdeals. Together we can ensure no one remains in prison for cannabis.


For media inquiries, please contact:


Stephen Post

Communications Manager, Last Prisoner Project

press@lastprisonerproject.org


About Last Prisoner Project:

The Last Prisoner Project (LPP) is a national, nonpartisan nonprofit dedicated to cannabis criminal justice reform with the goal of releasing every last cannabis prisoner and helping them rebuild their lives. As the United States moves away from the criminalization of cannabis, giving rise to a major new industry, there remains the fundamental injustice inflicted upon those who have suffered under America’s unjust policy of cannabis prohibition. We work to redress these harms through legal intervention, constituent support, direct advocacy, and policy change.  Visit www.lastprisonerproject.org or text FREEDOM to 24365 to learn more.


About Alicia Deals:

Alicia Deals is the first Black woman to operate a cannabis dispensary stemming from a license awarded from Arizona’s social equity program. She is the founder and CEO of Life Changers, and the owner-operator of Cookies dispensary in Tempe, Arizona. Ironically, her father, Robert Deals, is incarcerated, having served 12 years of an 18-year sentence in a Yuma, Arizona prison stemming from a cannabis conviction. Alicia has made it her mission to have her father released from prison. A natural entrepreneur, she is the founder of Life Changers, a company she created when she realized that other families, like hers, needed professional assistance. In addition to her dispensary work, she plans to launch Life Changers Law Firm and other entities in which she can help give people hope and change lives. To learn more, e-mail dealsalicia@gmail.com.


About Cookies:

Cookies is the most globally recognized cannabis company; founded in 2010 by Billboard-charting rapper and entrepreneur Berner and Bay Area breeder and cultivator Jai. The company creates game-changing genetics and offers a collection of over 70 proprietary cannabis cultivars and more than 2,000 products. Headquartered in San Francisco, the company is actively involved in advocacy and social impact initiatives to enrich communities disproportionately impacted by the War on Drugs. Cookies has over 60 retail locations in over 20 markets across 6 countries, and was recently named one of America's Hottest Brands of 2021 by AdAge; the first cannabis brand to ever receive this accolade. To learn more about Cookies, visit cookies.co, and to learn more about Cookies CBD, visit shop.cookies.co

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NEW YORK, NY – September 24, 2025 – The Last Prisoner Project (LPP) will host its sold-out second annual Journey to Justice Gala on Wednesday, October 15, at Sony Hall in New York City, bringing together artists, advocates, and supporters to celebrate progress toward ending the War on Cannabis. This year’s gala will spotlight the resilience of individuals directly impacted by cannabis incarceration, sharing their stories through powerful performances and heartfelt tributes. Special guests include NBA All-Star Carmelo Anthony , co-founder of Grand National with Jesce Horton, and Brandon “Beedy” Pierce—an agency supporting LPP. Also in attendance will be NFL Hall of Famer Calvin Johnson , Eddie, and Dr. Wendy Osefo of The Real Housewives of Potomac , and comedian and actor Guy Torry , who will serve as the evening’s MC. Additional guests include Jason Flom , Khaliah Ali , and Fab 5 Freddy . The night will also feature a live performance by Joy Oladokun and Bartees Strange and a DJ set by Keith Shocklee , founding member of Public Enemy. “I’m just thrilled to lend a voice to such a noble cause, so that everyone who supports Happy Eddie through purchasing my products will know that no one should be in prison for something that is now legal in many states,” said Eddie Osefo, owner of Happy Eddie . “As we come together as a community to celebrate and advocate for criminal justice reform and lessening social stigmas around cannabis, we must remember to support organizations like LPP that provide prisoner support initiatives aiming to improve the lives of incarcerated constituents by providing them with financial and emotional support during their time behind bars." The gala will honor LPP constituents who have returned home and are now advocating for others. Award recipients include Mario Ramos , who served 13 months for cannabis before opening his New York City dispensary, Conbud, and Deshaun Durham , granted clemency by Kansas Governor Laura Kelly last year, who now champions reform efforts. The evening will also recognize the work of LPP’s Cannabis Justice Initiative (CJI) , which has saved constituents more than 350 years of unjust sentences, including seven life sentences. Additional honorees include Leonel Villaseñor and Jose Sepulveda, two federal clemency recipients who returned home earlier this year. Stephanie Shepard, who served a 10-year federal sentence and is now Board Chairwoman and Director of Advocacy at Last Prisoner Project , said, “The Journey to Justice Gala is a powerful celebration of freedom and the lives forever changed through our work. This year, we’re honored to uplift several of our formerly incarcerated constituents—like DeShaun Durham, who is now thriving and leading in his community after years behind bars for cannabis. Your attendance helps us raise the critical funds needed to support more stories like his. Join us for a night of purpose, progress, and people power.” Proceeds from the sold-out event will directly support Last Prisoner Project’s legal, policy, and reentry programs, ensuring their longevity and impact. Last Prisoner Project thanks its sponsors — Goodwin, DeLisioso, Gotham, Grand National, General Hydroponics, Vladick, Raskin and Clark, Edie Parker, Free My Weedman, Happy Eddie, Primitiv, GTI, iAnthus, ConBud, Ethos Cannabis, BATCH, PuffCo, Sweed, and Ben and Jerry’s— for making this evening possible. Additional thanks go to newly added sponsors Dutchie, Ayrloom, Emerald Dispensary, Flower Mill, 3isFor, and Canopy USA. For more information or to view sponsorship packages, visit the Last Prisoner Project Gala website. For Media Inquiries: Will Mesinger, West End Strategy Team wmesinger@westendstrategy.com | LPP@westendstrategy.com
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Wednesday, October 15 at Sony Hall in New York City Notable Guests Include Carmelo Anthony, Calvin “Megatron” Johnson, Dr. Wendy & Eddie Osefo, Fab 5 Freddy, Jason Flom & Khaliah Ali, Donte West, Keith Shocklee and Studdah Man of Public Enemy, and Guy Torry with a Performance by Joy Oladokun PURCHASE TICKETS & MORE INFORMATION