LPP Partners with Lucky Brand to Bring Elevated Style on High Demand to Support Cannabis Justice

April 4, 2024

Lucky Brand’s Highest Quality Capsule Collection, features cannabis-inspired styles made with elevated techniques, exemplifying the casual cool and culturally relevant lifestyle of laid-back comfort. Together with cannabis-advocate and entrepreneur Lola Langusta, the brand’s campaign highlights stories of the progression of cannabis perception in society by showcasing a variety of personal perspectives – from criminalization to culture to agriculture. 


The campaign was shot on location in New York City and upstate New York. The Highest Quality capsule features three unique perspectives on the ways cannabis impacts culture today.


The Culturista: Lola Langusta

Lola Langusta is a creative director and visionary who launched her company Stoned Fox, a creative studio and production company in cannabis, plant wellness, and lifestyle in 2016. Lola works with ethical and sustainable brands to assist with bringing awareness to healing ourselves naturally and the responsibility we all share collectively to help heal our planet.


The Farmers: Hudson Cannabis

Founded by women, owned by farmers, and powered by regenerative agriculture, Hudson Cannabis is going one step further with regenerative agriculture. Their farm provides a holistic approach to producing top-tier, biodiverse cannabis that’s grown intentionally in the sunlight, in the soil with the plant and planet in mind. 


The Activist: Donte West

Donte West is a decriminalization and anti-incarceration advocate whose experience with the criminal justice system changed his life forever. With no criminal record, and nothing illegal in his possession, Donte was arrested and convicted on charges that were later overturned. Released after three years in October 2020, he now works with Last Prisoner Project to help free anyone incarcerated on cannabis-related charges. 

“Lucky Brand has always been at the forefront of driving cultural conversations since 1990 and we are excited to give our collaborators a platform to express themselves on luckybrand.com and on our social channels. Rooted in denim, Americana and self expression, our brand is for the free-thinkers and the optimists who don’t take life too seriously,” says Michael DeLellis, EVP Head of Marketing from Lucky Brand & SPARC Group. 


The collection will be live on April 4th on
LuckyBrand.com and $10 from every Highest Quality item sold in April 2024 will be donated to Last Prisoner Project with a commitment from the brand up to $10,000. Additionally, Lucky’s social post(s) will direct the audience to help support the mission of LPP by participating in the Letter writing program


About Lucky Brand:


WEAR LUCKY. FEEL LUCKY. Lucky Brand was founded in 1990 with a spirit of reinvention. Rooted in premium denim, Americana and self-expression, our brand is for the free-thinkers and the optimists who don't take life too seriously. Our denim and lifestyle wares portray personality through perfectly imperfect, often American heritage inspired details that bring levity to any look, or situation. Wear Lucky and make good fortune. Feel lucky, and you’ll find it. Shop Lucky Brand in freestanding store locations across North America, select department stores and on luckybrand.com.


About The Last Prisoner Project: 


The Last Prisoner Project (LPP) is a national, nonpartisan nonprofit dedicated to freeing those incarcerated due to the War on Drugs, reuniting their families, and helping them rebuild their lives. As laws change, there remains a fundamental injustice for individuals whose conviction is no longer a crime. LPP works to repair these harms through legal intervention, constituent support, direct advocacy and policy change. Visit
www.lastprisonerproject.org or text FREEDOM to 24365 to learn more.

October 27, 2025
Featuring Carmelo Anthony, Omari Hardwick, Calvin “Megatron” Johnson, and other cultural icons, the NYC event united artists, advocates, and changemakers to advance cannabis justice.
September 24, 2025
NEW YORK, NY – September 24, 2025 – The Last Prisoner Project (LPP) will host its sold-out second annual Journey to Justice Gala on Wednesday, October 15, at Sony Hall in New York City, bringing together artists, advocates, and supporters to celebrate progress toward ending the War on Cannabis. This year’s gala will spotlight the resilience of individuals directly impacted by cannabis incarceration, sharing their stories through powerful performances and heartfelt tributes. Special guests include NBA All-Star Carmelo Anthony , co-founder of Grand National with Jesce Horton, and Brandon “Beedy” Pierce—an agency supporting LPP. Also in attendance will be NFL Hall of Famer Calvin Johnson , Eddie, and Dr. Wendy Osefo of The Real Housewives of Potomac , and comedian and actor Guy Torry , who will serve as the evening’s MC. Additional guests include Jason Flom , Khaliah Ali , and Fab 5 Freddy . The night will also feature a live performance by Joy Oladokun and Bartees Strange and a DJ set by Keith Shocklee , founding member of Public Enemy. “I’m just thrilled to lend a voice to such a noble cause, so that everyone who supports Happy Eddie through purchasing my products will know that no one should be in prison for something that is now legal in many states,” said Eddie Osefo, owner of Happy Eddie . “As we come together as a community to celebrate and advocate for criminal justice reform and lessening social stigmas around cannabis, we must remember to support organizations like LPP that provide prisoner support initiatives aiming to improve the lives of incarcerated constituents by providing them with financial and emotional support during their time behind bars." The gala will honor LPP constituents who have returned home and are now advocating for others. Award recipients include Mario Ramos , who served 13 months for cannabis before opening his New York City dispensary, Conbud, and Deshaun Durham , granted clemency by Kansas Governor Laura Kelly last year, who now champions reform efforts. The evening will also recognize the work of LPP’s Cannabis Justice Initiative (CJI) , which has saved constituents more than 350 years of unjust sentences, including seven life sentences. Additional honorees include Leonel Villaseñor and Jose Sepulveda, two federal clemency recipients who returned home earlier this year. Stephanie Shepard, who served a 10-year federal sentence and is now Board Chairwoman and Director of Advocacy at Last Prisoner Project , said, “The Journey to Justice Gala is a powerful celebration of freedom and the lives forever changed through our work. This year, we’re honored to uplift several of our formerly incarcerated constituents—like DeShaun Durham, who is now thriving and leading in his community after years behind bars for cannabis. Your attendance helps us raise the critical funds needed to support more stories like his. Join us for a night of purpose, progress, and people power.” Proceeds from the sold-out event will directly support Last Prisoner Project’s legal, policy, and reentry programs, ensuring their longevity and impact. Last Prisoner Project thanks its sponsors — Goodwin, DeLisioso, Gotham, Grand National, General Hydroponics, Vladick, Raskin and Clark, Edie Parker, Free My Weedman, Happy Eddie, Primitiv, GTI, iAnthus, ConBud, Ethos Cannabis, BATCH, PuffCo, Sweed, and Ben and Jerry’s— for making this evening possible. Additional thanks go to newly added sponsors Dutchie, Ayrloom, Emerald Dispensary, Flower Mill, 3isFor, and Canopy USA. For more information or to view sponsorship packages, visit the Last Prisoner Project Gala website. For Media Inquiries: Will Mesinger, West End Strategy Team wmesinger@westendstrategy.com | LPP@westendstrategy.com
August 6, 2025
Wednesday, October 15 at Sony Hall in New York City Notable Guests Include Carmelo Anthony, Calvin “Megatron” Johnson, Dr. Wendy & Eddie Osefo, Fab 5 Freddy, Jason Flom & Khaliah Ali, Donte West, Keith Shocklee and Studdah Man of Public Enemy, and Guy Torry with a Performance by Joy Oladokun PURCHASE TICKETS & MORE INFORMATION